No top rankings without link building – this important message is the tenor of all international SEO conferences and has also been confirmed by the search engines themselves. However, not all link building is the same – professional link building is becoming increasingly important: Google has become astonishingly good at identifying undesirable SEO measures and treating them accordingly thanks to numerous algorithm improvements. If you do not pay attention to sustainability when building links, you risk a loss of ranking.

Professional link building takes care of exactly this problem and sets a different focus than previous SEO strategies: This is all about long-term optimisation of visibility. When selecting link sources, special attention is paid to ensuring that they fit the existing backlink profile. Strong backlinks are mainly used for backlink building. Cheap mass links should not be used under any circumstances – there is too great a risk that they will have a negative influence on the rankings.